What Is Strategic Planning?
  • Deciding where the organization should be positioned in the future
  • Translating future vision into where investment needs to occur, and at what level, to achieve business success
  • Adapting to and coping with the dynamics of business and personal life
  • Determining key organizational strategies, initiatives, strengths, and weaknesses
  • Aligning short-term decisions with long-term goals
Why Is It Necessary?
  • Directs attention above the fray of tactical day-to-day operations
  • Provides a process to link strategy to resource utilization to accomplish business goals
  • Fuels day-to-day decision making
  • Creates a “healthy” dynamic organization vs a stagnant organization
  • Enables individuals and groups to see things from different perspectives to more effectively innovate, solve problems, and create synergy
What Are the Benefits?
  • Integrated blueprint for achieving the vision
  • Unified management team with shared understanding of how to move the business forward
  • Maintain "cutting edge" capabilities and resources to thrive and attain future objectives
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